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Interest, ownership and purchase intention of selected car brands among people interested in sports (status: January/2026)
The survey compares interest, ownership and purchase intention across car brands — BMW, Volkswagen, Audi and Mercedes-Benz lead among sports fans.
The survey compares interest, ownership and purchase intention across car brands — BMW, Volkswagen, Audi and Mercedes-Benz lead among sports fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/20/2026 - 01/21/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,022 interested in sports (top 2 on 4-point scale)
Question
Question
Which car brands are you generally interested in? Which of the following car brands have you ever owned (owned or leased)? Which of the following car brands would you consider for your next car purchase? (Multiple answers possible; aided answers)