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Interest, TV consumption and merchandise purchase in the context of the FIFA World Cup Qatar 2022
The survey contrasts fan engagement across three dimensions of the FIFA World Cup Qatar 2022 — from interest and TV consumption to merchandise purchase.
The survey contrasts fan engagement across three dimensions of the FIFA World Cup Qatar 2022 — from interest and TV consumption to merchandise purchase.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/20/2022 - 12/23/2022
Survey country
Survey country
Germany
Sample
Sample
n=867 interested in soccer (top 2 on 4-point scale)
Question
Question
How interested were you in this year's World Cup?; Did you watch the 2022 World Cup on TV?; Did you buy any fan merchandise for this year's World Cup? (aided answers)