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Key challenges for the sports industry in 2025 in the target group benchmark
The survey contrasts which 2025 industry challenges — from financial stability to digitalization — diverge most sharply between soccer, esports and general sports fans.
The survey contrasts which 2025 industry challenges — from financial stability to digitalization — diverge most sharply between soccer, esports and general sports fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/12/2024 - 12/13/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,127 people interested in sports (top 2 on 4-point scale), compared to n=926 people interested in soccer (top 2 on 4-point scale) and n=346 people interested in eSports (top 2 on 4-point scale)
Question
Question
What do you think will be the biggest challenges for the sports industry in 2025? (multiple answers possible; aided answers)