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Social topics with the greatest impact on the sports industry in 2024 in the target group benchmark
The survey compares how diversity, digitalization and sustainability resonate across sports fans, runners and tennis fans as key social forces in 2024.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
12/12/2024 - 12/13/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,127 people interested in sports (top 2 on 4-point scale), compared with n=383 people interested in running (top 2 on 4-point scale) and n=485 people interested in tennis (top 2 on 4-point scale)
Question
Question
In your opinion, which social issues had the biggest impact on the sports industry in 2024? (multiple answers possible; aided answers)