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Maximum willingness to pay extra for regularly used, fee-based products (e.g. streaming subscription, software for image editing and design, etc.) by income
The survey contrasts willingness-to-pay thresholds for fee-based subscriptions between low earners (<3,000€) and top earners (>4,000€).
The survey contrasts willingness-to-pay thresholds for fee-based subscriptions between low earners (<3,000€) and top earners (>4,000€).
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/24/2022
Survey country
Survey country
Germany
Sample
Sample
n=202 low earner (<3,000€*), compared to n=123 top earner (>4,000€*) among n=458 interested in sports who are willing to pay extra ; *net household income
Question
Question
How much more would you be willing to pay for it? (aided answers)