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Willingness to pay extra for regularly used, fee-based products (e.g. streaming subscription, software for image editing and design, etc.) by income
The survey compares willingness to pay more for fee-based products between low earners below 3,000€ and top earners above 4,000€.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/24/2022
Survey country
Survey country
Germany
Sample
Sample
n=401 low earner (<3,000€*), compared to n=219 top earner (>4,000€*) among n=868 interested in sports; *net household income
Question
Question
Would you be willing to pay extra for a product that you use regularly and for a fee (e.g., a subscription to a streaming provider, software for image editing and design) in order to increase your own user experience (e.g., easier operation, better clarity, clearer comprehensibility, higher quality, etc.)? (aided answers)