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Media used for sports information among people interested in sports in Denmark
The survey breaks down how Danish sports fans consume sports news across TV, social media, YouTube and streaming — segmented by soccer, handball, basketball and cycling.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/03/2026 - 02/09/2026
Survey country
Survey country
Denmark
Sample
Sample
n=785 people interested in sports, with n=567 people interested in soccer (top 2 on 4-point scale), n=528 people interested in handball (top 2 on 4-point scale), n=292 people interested in basketball (top 2 on 4-point scale) and n=373 people interested in cycling (top 2 on 4-point scale) in Denmark
Question
Question
Which channels do you mainly use to get information about sports? (multiple answers possible; aided answers)