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Open-mindedness and reasons against a club logo change among Bundesliga fans
The survey breaks down why Bundesliga fans resist club logo changes — from fears over lost identity and emotional attachment to commercialization concerns.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
11/12/2024 - 11/13/2024
Survey country
Survey country
Germany
Sample
Sample
n=902 people interested in soccer (top 2 on 4-point scale), who sympathize with a Bundesliga club, of which n=276 are not open to logo changes
Question
Question
How open or receptive are you to a possible change in the logo of your favorite club?; You have indicated that you are not open to a change in the logo of your favorite club. For what reasons are you against changing the logo?