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Optimal price range for purchasing a single sports streaming subscription
The survey quantifies where consumer price perception shifts from good value to expensive for a single sports streaming subscription — between €10 and €25.
The survey quantifies where consumer price perception shifts from good value to expensive for a single sports streaming subscription — between €10 and €25.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=363 people interested in sport (top 2 on 4-point scale)
Question
Question
Please indicate how you would perceive the pricing of a single sports streaming subscription… At what price would it be too cheap (quality questionable), good value for money, expensive (would make you think twice), and too expensive (would reduce or reject)?