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Ownership and/or purchase intention of a mobile phone/smartphone among fans of selected sports
The survey compares smartphone ownership and purchase intent across 17 sports fan groups — from eSports and basketball to golf and ski jumping.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=6,717 sports fans, compared to n=2,516 car racing fans, n=1,102 basketball fans, n=2,712 biathlon fans, n=2,089 boxing fans, n=763 eSports fans, n=1,784 ice hockey fans, n=6,913 soccer fans, n=465 golf fans, n=2,762 handball fans, n=2,754 track and field fans fans, n=1,719 cycling fans, n=1,226 equestrian fans, n=1,948 swimming fans, n=2,101 alpine skiing fans, n=3,057 ski jumping fans, n=1,895 tennis fans (top 1 on 3-point scale)
Question
Question
Which of these items that you don't buy every day do you personally own or have at your disposal in your household?; Is there anything on this list that you plan to buy in the next 1 to 2 years? (here: mobile phone/smartphone; aided answers)