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Ownership and/or purchase intention of a smartwatch among active athletes of selected sports


The survey compares smartwatch ownership vs. purchase intention across active athletes — from fitness and running to basketball, golf and yoga.
The survey compares smartwatch ownership vs. purchase intention across active athletes — from fitness and running to basketball, golf and yoga.
PREMIUM

Source

Source


Institut für Demoskopie Allensbach

Survey period

Survey period


07/28/2020 - 02/15/2022

Survey country

Survey country


Germany

Sample

Sample


n=15,221 interested in sports, compared to n=2,193 runners, n=2,652 fitness athletes, n=1,173 yogi, n=720 road cyclists, n=1,476 mountain bikers, n=1,186 soccer players, n=247 basketball players, n=510 tennis players, n=411 skiers, n=276 golfers

Question

Question


Which of these items that you don't buy every day do you personally own or have at your disposal in your household?; Is there anything on this list that you plan to buy in the next 1 to 2 years? (here: smartwatch; aided answers)

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