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Ownership and/or purchase intention of a mobile phone/smartphone by gender, age
The survey contrasts smartphone ownership and purchase intent across demographics — sports-interested, Gen Z, Best Agers and gender.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=15,221 interested in sports, compared to n=23,015 total population, n=8,808 male, n=6,413 female, n=2,213 young (16-24 years), n=5,203 best ager (55+ years)
Question
Question
Which of these items that you don't buy every day do you personally own or have at your disposal in your household?; Is there anything on this list that you plan to buy in the next 1 to 2 years? (here: mobile phone/smartphone; aided answers)