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Willingness to spend on mobile phones/smartphones by gender, age


The survey contrasts smartphone spending willingness across gender and age — from high-affinity young adults (16–24) to Best Agers (55+).
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Source

Source


Institut für Demoskopie Allensbach

Survey period

Survey period


07/28/2020 - 02/15/2022

Survey country

Survey country


Germany

Sample

Sample


n=15,221 interested in sports, compared to n=23,015 total population, n=8,808 male, n=6,413 female, n=2,213 young (16-24 years), n=5,203 best ager (55+ years)

Question

Question


What from this list here is so important to you that you are happy to spend more money on it? (here: phones/smartphones; aided answers)

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