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Ownership and/or purchase intention of a smartwatch among fans of Bundesliga clubs in the 2022/2023 season
The survey compares smartwatch ownership and purchase intent across all 18 Bundesliga club fan bases — from FC Bayern München to SV Werder Bremen.
The survey compares smartwatch ownership and purchase intent across all 18 Bundesliga club fan bases — from FC Bayern München to SV Werder Bremen.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=6,717 sports fans, compared to n=1,407 1. FC Köln fans, n=1,780 1. FC Union Berlin fans, n=716 1. FSV Mainz 05 fans, n=1,128 Bayer 04 Leverkusen fans, n=4,705 Borussia Dortmund fans, n=2,067 Borussia Mönchengladbach fans, n=1,209 Eintracht Frankfurt fans, n=807 FC Augsburg fans, n=5,140 FC Bayern München fans, n=2,146 FC Schalke 04 fans, n=1,380 Hertha BSC fans, n=2,489 RB Leipzig fans, n=1,271 SC Freiburg fans, n=1,746 SV Werder Bremen fans, n=927 TSG 1899 Hoffenheim fans, n=1,384 VfB Stuttgart fans, n=709 VfL Bochum 1,848 fans, n=1,089 VfL Wolfsburg fans (top 1 on 3-point scale)
Question
Question
Which of these items that you don't buy every day do you personally own or have at your disposal in your household?; Is there anything on this list that you plan to buy in the next 1 to 2 years? (here: smartwatch; aided answers)