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Ownership or intention to purchase the current home jersey of the favorite soccer club in the 2022/2023 season
The survey contrasts jersey purchase intent across gender and age — from Gen Z fans at peak intent to Best Agers showing the lowest uptake.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
09/12/2022
Survey country
Survey country
Germany
Sample
Sample
n=2,035 soccer fans (top 1 on 4-point scale), compared to n=1,040 male, n=991 female, n=164 young (16-24 years), n=898 best ager (50+ years)
Question
Question
Have you already bought or do you plan to buy the current home shirt of your favorite soccer club in the near future? (aided answers)