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Participation and experience of Coca-Cola activations in the Bundesliga
The survey breaks down Coca-Cola activation reach and quality perception among Bundesliga fans — from active contest participants to uninvolved non-aware segments.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2026 - 03/25/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,058 people interested in soccer, who are aware of Coca-Cola as a sponsor, with n=202 people who participated in a activation
Question
Question
Have you personally ever participated in a Coca-Cola activation in the context of soccer Bundesliga matches? How do you rate the Coca-Cola activation you experienced?