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Perceived fit of selected industries for tennis sponsorships in a country comparison
The survey compares perceived tennis sponsorship fit across industries in the USA vs. UK — from sports equipment and beverages to healthcare and gambling.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
USA, United Kingdom
Sample
Sample
Total n=1,760 people interested in tennis (top 2 on 4-point scale), of which n=736 from the USA and n=1,024 from the UK
Question
Question
Companies and service providers use sports sponsorship to raise awareness of their brand by supporting athletes, teams, or events, creating positive associations, and appealing to specific target groups on an emotional level. In your opinion, which industries are well suited to sponsoring and partnering with tennis? (multiple answers possible; aided answers)