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Perceived fit of Thomas Müller as the advertising face for Chase in a target group comparison
The survey compares Thomas Müller's perceived fit as a Chase ambassador across four groups — from the total population to soccer-focused Gen Z.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/23/2026 - 06/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=684 total population surveyed who are familiar with Chase, of which n=600 people interested in sports (top 2 on 4-point scale), n=526 people interested in soccer (top 2 on 4-point scale), and n=148 people interested in soccer and Gen Z (up to 30 yrs.)
Question
Question
In your view, how well does Thomas Müller fit as an advertising face for a bank like Chase?