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Perceived fit of Warsteiner as a sponsor across sports
The survey breaks down how Warsteiner's perceived sponsorship fit varies across sports and fan segments — from soccer to darts, boxing and esports.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/30/2026 - 04/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,610 respondents familiar with the beer brand Warsteiner, with n=1,182 people interested in sports (top 2 on 4-point scale), n=982 people interested in soccer (top 2 on 4-point scale), n=590 people interested in handball (top 2 on 4-point scale), n=580 people interested in basketball (top 2 on 4-point scale), n=648 people interested in motorsports (top 2 on 4-point scale)
Question
Question
For which of the following sports do you think Warsteiner is a good fit as a sponsor or partner? (multiple answers possible; aided answers)