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Perception of brands and advertising in AI recommendations in a target group comparison
The survey compares how AI brand perception and ad awareness diverge across sports fans, employed audiences and decision-makers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/22/2026 - 09/23/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,464 total population surveyed, compared with n=1,032 people interested in sports (top 2 on 4-point scale), n=816 people interested in sports who are in employment and n=738 people interested in sports with professional decision-making authority
Question
Question
Do you consciously pay attention to which brands AI assistants recommend in professional research?; Were you aware that companies try to become more visible in AI answers through advertising or optimisation?; To what extent do you agree with the statement: "Brands frequently mentioned in AI answers appear more trustworthy to me."; How much would it bother you if AI product recommendations were influenced by paid advertising?; Should AI assistants label a product recommendation as paid or sponsored?