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Specific effects of AI recommendations on professional purchasing decisions in a target group comparison
The survey breaks down how AI recommendations shift purchasing behavior across total population, sports-interested, employed and decision-maker segments.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/22/2026 - 09/23/2026
Survey country
Survey country
Germany
Sample
Sample
n=552 respondents whose professional purchasing decision has already been changed by an AI recommendation, compared with n=464 people interested in sports (top 2 on 4-point scale), n=410 in employment and n=406 with professional decision-making authority
Question
Question
What did the AI recommendation change specifically? (multiple answers possible; aided answers)