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Most frequent starting point for product information in general and professional research
The survey contrasts where consumers start product research in general vs. professional contexts — from search engines and AI assistants to trade fairs.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/22/2026 - 09/23/2026
Survey country
Survey country
Germany
Sample
Sample
n=738 people interested in sports (top 2 on 4-point scale) with professional decision-making authority
Question
Question
And where do you most often start when finding out about a product?; And where do you most often start when finding out about a product for work?