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Information sources used before a general purchasing decision in a target group comparison
The survey compares how purchase information sources — from Google and Amazon to AI assistants and social media — vary across sports-interested decision-makers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/22/2026 - 09/23/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,464 total population surveyed, compared with n=1,032 people interested in sports (top 2 on 4-point scale), n=816 people interested in sports who are in employment and n=738 people interested in sports with professional decision-making authority
Question
Question
In general: which of the following sources do you use to find out about a product before buying? (multiple answers possible; aided answers)