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Information sources used for general and professional purchasing decisions
The survey contrasts how information-seeking shifts from Google and Amazon for general purchases to trade fairs and field sales in B2B procurement.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/22/2026 - 09/23/2026
Survey country
Survey country
Germany
Sample
Sample
n=738 people interested in sports (top 2 on 4-point scale) with professional decision-making authority
Question
Question
In general: which of the following sources do you use to find out about a product before buying?; And when you find out about a product before a professional purchasing or procurement decision: which of the following sources do you use? (multiple answers possible; aided answers)