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AI tools used for general and professional product research
The survey compares how AI tool adoption shifts between general and professional product research — ChatGPT, Google Gemini, Copilot and Meta AI.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/22/2026 - 09/23/2026
Survey country
Survey country
Germany
Sample
Sample
n=664 people interested in sports with professional decision-making authority using AI tools for general product research, compared with n=624 using AI tools for work
Question
Question
Which AI tools do you use for product research?; And which AI tools do you use for professional product research? (multiple answers possible; aided answers)