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Frequency of AI tool use for product research in a target group comparison
The survey compares AI tool adoption for product research across four groups — total population, sports fans, employed fans and sports decision-makers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/22/2026 - 09/23/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,464 total population surveyed, compared with n=1,032 people interested in sports (top 2 on 4-point scale), n=816 people interested in sports who are in employment and n=738 people interested in sports with professional decision-making authority
Question
Question
How often do you use AI tools (e.g. ChatGPT, Gemini, Perplexity, Copilot) to find out about products?; And how often do you use AI tools to find out about products for work?