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Perception of “Team D” advertising measures in the temporal and local context of the 2024 Olympic Games in Paris in a country comparison
The survey compares Team D advertising recall during Paris 2024 — including German House at Stade Jean Bouin — between German and French audiences.
The survey compares Team D advertising recall during Paris 2024 — including German House at Stade Jean Bouin — between German and French audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/06/2024 - 09/09/2024
Survey country
Survey country
Germany, France
Sample
Sample
n=832 people interested in sport (top 2 on 4-point scale) who are aware of “Team D”, of which n=587 from Germany and n=245 from France
Question
Question
Have you noticed any marketing/advertising measures relating to “Team D” in the run-up to the 2024 Olympic Games in Paris?; Have you noticed the activities of “Team D” relating to the German House at the Stade Jean Bouin?