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Perception of wearing jerseys on vacation as a form of brand or sponsor advertising
The survey quantifies how jersey-wearing on vacation registers as sponsor advertising — split between active perception and passive brand recognition among fellow vacationers.
The survey quantifies how jersey-wearing on vacation registers as sponsor advertising — split between active perception and passive brand recognition among fellow vacationers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/22/2025 - 07/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,476 people interested in soccer (top 2 on a 4-point scale) of which n=802 wear jerseys on vacation
Question
Question
Would you say that wearing jerseys on vacation also promotes the jersey brand or sponsor? Do you pay attention to the brands or sponsors on other vacationers' jerseys?