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Preference for high-quality sportswear brands among active athletes of selected sports
The survey compares high-quality sportswear brand preference across 14 sports — from tennis and soccer to hiking and cross-country skiing.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=15.221 interested in sports, compared to mit n=2.193 runners, n=1.410 walkers, n= 720 road cyclists, n=1.476 mountain bikers, n=1.186 soccer players, n=247 basketball players n=510 tennis players, n=2.689 hikers, n=357 mountain climbers, n=411 skiers, n=242 cross country skiers, n=213 snowboarders, n=276 golf players (top 1 on 3-point scale)
Question
Question
When it comes to sportswear, do you prefer high-quality brands? (aided answers)