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Preference for selected car brands for a test drive from September 2023 to April 2024
The time series tracks how test drive preferences shift across eight survey waves from September 2023 to April 2024 — Audi, BMW, Tesla and Porsche.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/15/2023 - 04/15/2024
Survey country
Survey country
Germany
Sample
Sample
Total n=15,597 people interested in sports (top 2 on 4-point scale) on 09/15/2023 (n=2,030), on 10/15/2023 (n=2,312), on 11/15/2023 (n=2,194), on 12/15/2023 (n=2,116), on 01/15/2024 (n=2,226), on 02/15/2024 (n=2,616), on 03/15/2024 (n=1,038) and on 04/15/2024 (n=1,065)
Question
Question
Which car brand would you like to test drive in the next six months? (Multiple answers possible; aided answers)