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Preferred categories for cash or in-kind donations (status: Jul/2023)
The survey breaks down donation preferences by gender and generation — animals and children lead, while sports skews strongly toward Gen Z males.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/15/2023 - 07/17/2023
Survey country
Survey country
Germany
Sample
Sample
n=3,102 total population surveyed compared with n=1,542 males, n=1,546 females, and n=394 GenZ (under age 25)
Question
Question
You can donate money or in-kind services to various projects or facilities. To which of the following projects or institutions do you donate? (Multiple answers possible; aided answers)