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Preferred channels for media coverage of the Tour de France over time
The time series tracks how Tour de France media habits shift between 2024 and 2025 — live TV, streaming, social clips and live tickers.
The time series tracks how Tour de France media habits shift between 2024 and 2025 — live TV, streaming, social clips and live tickers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/15/2024 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=902 people interested in cycling (top 2 on 4-point scale), on 07/15/2024 (n=316) and on 06/26/2025 (n=586)
Question
Question
Which channels are you using to follow this year's Tour de France? (multiple answers possible; aided answers)