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Preferred channels for media coverage of the Tour de France over time
The time series tracks how Tour de France media consumption shifts across live TV, streaming, social clips and live tickers between 2024 and 2026.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/15/2024 - 07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,695 people interested in cycling (top 2 on 4-point scale), on 07/15/2024 (n=316), on 06/26/2025 (n=586) and on 07/20/2026 (n=793)
Question
Question
Which channels are you using to follow this year's Tour de France? (multiple answers possible; aided answers)