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Purchase decisions influenced by sponsoring in triathlon in a target group comparison

The survey compares how triathlon sponsorship influences purchase decisions across people interested in triathlon, active and competitive triathletes, and top earners.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/11/2026 - 08/21/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,004 people interested in triathlon, with n=324 active triathletes, n=521 male and n=481 female
Question
Question
To what extent do you agree with the following statements?