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Purchase decisions influenced by sponsoring in triathlon in a target group comparison
The survey contrasts sponsorship-driven purchase influence across active triathletes, competitive triathletes, top earners and triathlon-interested audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/11/2026 - 08/21/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,004 people interested in triathlon (top 2 on 4-point scale), with n=324 active triathletes, n=205 competitive triathletes and n=198 top earners
Question
Question
To what extent do you agree with the following statements: Have you purchased a product or service in the past 12 months because the company is active in triathlon?