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Purchase motivations for sports-related Christmas gifts
The survey contrasts Christmas gift purchase drivers across sports-interested buyers, Gen Z, and Best Agers 55+ — from practical use to emotional club affinity.
The survey contrasts Christmas gift purchase drivers across sports-interested buyers, Gen Z, and Best Agers 55+ — from practical use to emotional club affinity.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/16/2025 - 12/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,101 people interested in sport (top 2 on 4-point scale), including n=365 Gen Z and n=261 Best Agers 55+
Question
Question
What motivates you most to buy sports-related gifts for Christmas? (Multiple answers possible; aided answers)