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Purchase probability of a product or service from a brand that appears as an event sponsor among selected generations
The survey differentiates purchase likelihood for football event sponsors across generations — contrasting Gen Z against Best Agers 50+.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
05/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,002 people interested in soccer (top 2 on 4-point scale), of which n=118 Gen Z and n=471 Best Ager 50+
Question
Question
How likely are you to buy a product or service from a brand (at the same price and quality as other products or services) that sponsors your favorite football event?