Impact of sports sponsorship on the purchase of pet food brands among pet owners

Source

ONE8Y

Survey period

05/11/2026 - 05/12/2026

Survey country

Germany

Sample

n=1,894 people interested in sports (top 2 on 4-point scale), who currently own a pet, with n=1,665 people interested in soccer (top 2 on 4-point scale) and n=1,475 fans of soccer clubs (1st/2nd/3rd division)

Question

Have you ever bought a pet food brand (also) because it was a sponsor of a club/sport event?

More Statistics

Decision criteria for choosing pet food among pet owners view
Impact of sports sponsorship on purchase decisions amonmg people interested in sports in Denmark view
Influence of Harry Kane as a testimonial on product purchase decisions and the image of Allianz view
Factors influencing purchasing decisions in cycling in a country comparison view
Likelihood of purchase preference for brands that are active as sponsors in handball in a country comparison view

Exclusive statistics

For unrestricted access you need one of our packages:

Choose your package now

Impact of sports sponsorship on the purchase of pet food brands among pet owners

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

The advantages of the One8y Database

SUBSCRIBE TO NEWSLETTER - FIND THE LATEST INSIGHTS IN YOUR INBOX.