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Influence of Harry Kane as a testimonial on product purchase decisions and the image of Allianz
The survey measures how Harry Kane's testimonial role splits Allianz audiences between purchase influence and image uplift — with sceptics in the majority.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
06/19/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,011 people interested in soccer (top 2 on 4-point scale)
Question
Question
To what extent does advertising with Harry Kane influence your perception or purchasing decisions regarding Allianz products or services?; Do you think that Harry Kane as a testimonial can improve the reputation/image of Allianz?