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Purchase channels for sports nutrition products in a target group comparison

The survey contrasts sports nutrition purchase channels between general sport enthusiasts and hockey fans — supermarkets, online shops, gyms and specialist retailers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
Total n=1,918 people interested in sports (top 2 on 4-point scale), with n=454 people interested in hockey (top 2 on 4-point scale)
Question
Question
Where do you usually buy sports nutrition products? (multiple answers possible; aided answers)