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Reasons for not buying PiCK UP! among brand-aware consumers
The survey breaks down why brand-aware consumers avoid PiCK UP! — from taste and brand preference to availability and diet, across sports and soccer fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/13/2026 - 07/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=758 PiCK UP! aware, without purchase/consumption in the last 12 months, with n=474 people interested in sports (top 2 on 4-point scale) and n=398 people interested in soccer (top 2 on 4-point scale)
Question
Question
You know PiCK UP! but haven't bought or eaten the brand in the last 12 months. What are the reasons? (multiple answers possible; aided answers)