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Relevance of social media posts and their impact on fitness-interested in a generation comparison
The survey contrasts workout content-sharing behavior and social media sensitivity across Gen Z, Gen Y and Gen X — Instagram, TikTok and likes included.
The survey contrasts workout content-sharing behavior and social media sensitivity across Gen Z, Gen Y and Gen X — Instagram, TikTok and likes included.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
11/12/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,804 Actively fitness-interested who regularly take pictures of their workout, compared to (n=324) Gen Z, (n=654) Gen Y and (n=602) Gen X
Question
Question
You have indicated that you regularly take pictures & videos of yourself during the workout. Do you post this content on social media?; On which social media channels do you post this content? (Multiple answers possible; aided answers); How important are likes to you for your content on social media?; What influence do negative comments or reactions to your posted content on social media have on your personal (mental) state?