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Sales Funnel for the streaming and TV provider Sky (in GER, GBR, NDL, BEL, AUT, CHE)
The survey compares Sky's sales funnel — from awareness to first choice — across Germany, Great Britain, Netherlands, Belgium, Austria and Switzerland.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
11/04/2022 - 11/24/2022
Survey country
Survey country
Germany, Great Britain, Netherlands, Belgium, Austria, Switzerland
Sample
Sample
Total of n=4,053 people interested in sports from Germany (n=1,030), Great Britain (n=1,009), Netherlands (n=503), Belgium (n=502), Austria (n=501), Switzerland (n=508) (top 2 on 4-point scale)
Question
Question
Which of the following pay TV or streaming services are you familiar with?; Which of the following pay TV or streaming services are you interested in?; Have you subscribed to any of the following pay TV or streaming services?; If you were allowed to use only one of your subscriptions, which provider would you choose? (selection: Sky; aided answers)