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Second screen smartphone usage during TV viewing of sports in the U.S.
The survey contrasts second-screen smartphone behavior during live sports TV between Gen Z and Best Agers in the U.S.
The survey contrasts second-screen smartphone behavior during live sports TV between Gen Z and Best Agers in the U.S.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/27/2022
Survey country
Survey country
USA
Sample
Sample
n=994 interested in sports from the U.S., compared to n=146 young (16-24 years), n=356 best ager (50+ years)
Question
Question
When you watch sports on TV, do you usually use your smartphone on the side? (aided answers)