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Second screen smartphone usage during TV viewing of sports in the U.S. among fans of selected sports
The survey compares second-screen smartphone behavior across six fan bases — soccer, basketball, motor sports, ice hockey, baseball and American football.
The survey compares second-screen smartphone behavior across six fan bases — soccer, basketball, motor sports, ice hockey, baseball and American football.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/27/2022
Survey country
Survey country
USA
Sample
Sample
n=225 soccer fans, compared to n=594 American football fans, n=397 baseball fans, n=362 basketball fans, n=187 ice hockey fans, n=188 motor sports fans from the U.S. (top 1 on 4-point scale)
Question
Question
When you watch sports on TV, do you usually use your smartphone on the side? (aided answers)