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Selected reasons for changing the smartphone operating system in selected generations
The survey differentiates smartphone OS switching drivers across generations — price and usability lead overall, while Gen Z and Best Agers 50+ diverge sharply.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/26/2024 - 11/27/2024
Survey country
Survey country
Germany
Sample
Sample
n=974 people interested in soccer (top 2 on 4-point scale), of which n=135 Gen Z and n=318 Best Ager 50+
Question
Question
Which of the following aspects would be reasons for you to switch to another smartphone operating system?