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Self-attribution of people interested in sport by type of sport interest
The survey profiles how sports audiences self-identify — price-conscious, active, fashion-aware or brand-sensitive — across soccer, basketball, handball, cycling and ice hockey.
The survey profiles how sports audiences self-identify — price-conscious, active, fashion-aware or brand-sensitive — across soccer, basketball, handball, cycling and ice hockey.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,500 people interested in sport (top 2 on 4-point scale), with n=1,264 people interested in soccer (top 2 on 4-point scale), n=778 people interested in basketball (top 2 on 4-point scale), n=732 people interested in handball (top 2 on 4-point scale), n=590 people interested in cycling (top 2 on 4-point scale) and n=580 people interested in ice hockey (top 2 on 4-point scale)
Question
Question
How would you describe yourself? (multiple answers possible; aided answers)