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Share of Formula 1 sponsorship deals by business model/ target group in the 2023 season
Source
Source
ONE8Y; GlobalData
Survey date
Survey date
06/23/2023
Survey country
Survey country
Global
Sample
Sample
n=329 analyzed sponsorship deals of the Formula 1 in the 2023 season
Question
Question
What is the breakdown of Formula 1 sponsorship deals by business model (B2B, B2C, B2A)?