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Share of selected consumption typologies among sports fans
The survey compares how consumption typologies — from TAPs and LOHAS to luxury-oriented consumers — are distributed among sports fans vs. the total population.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=6,717 sports fans (top 1 on 3-point scale), compared to n=23,015 total population
Question
Question
Please rank the terms according to how interested you are in the corresponding area. (here: sports; aided answers)