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Situations with high receptiveness to emotional brand messages
The survey differentiates receptiveness to emotional brand messages across social media, live events and streaming — comparing soccer, volleyball and golf fans.
The survey differentiates receptiveness to emotional brand messages across social media, live events and streaming — comparing soccer, volleyball and golf fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/10/2025 - 11/11/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,515 total population surveyed, including n=1,116 people interested in sport (top 2 on 4-point scale), n=930 people interested in soccer (top 2 on 4-point scale), n=435 people interested in volleyball (top 2 on 4-point scale) and n=245 people interested in golf (top 2 on 4-point scale)
Question
Question
In which situations are you most receptive to emotional brand messages?