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Sponsoring fit of selected industries with hockey in a target group and generational comparison
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/30/2026 - 07/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=300 people interested in hockey (top 2 on 4-point scale), n=82 hockey fans (top 1 on 4-point scale), n=92 interested in hockey & Gen Z, n=42 interested in hockey & Best Ager.
Question
Question
In your opinion, how well does each of the following industries fit with hockey? (agreement = top 2: fits very well + fits rather well)