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Brand Fit of consumer goods categories with hockey in a target group comparison
The survey contrasts how premium goods, everyday items and discounter products fit hockey — across people interested in hockey vs. dedicated fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/30/2026 - 07/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=300 people interested in hockey (top 2 on 4-point scale), thereof n=82 hockey fans (top 1 on 4-point scale).
Question
Question
Which types of consumer goods do you consider fitting for hockey? (multiple answers possible; aided answers)